Design and development of an educational crypto trading platform
Dario is a cryptocurrency trading coach. His expertise was built in the field, through years of practice, costly mistakes, and learning. When he contacted me, he had a clear ambition: to transform this experience into a structured offering, accessible online, capable of reaching a German-speaking audience seeking serious training.
The challenge wasn't just technical. It required creating a coherent visual universe, a persuasive content architecture, and a smooth user experience: all in service of a strong value proposition.
The brief
Dario wanted a platform that reflects his positioning: human support, based on real experience, far from the hollow marketing promises that saturate the crypto sector.
The objectives were multiple:
- Build credibility ⇢ inspire trust from the first seconds
- Structure his training path ⇢ make the pedagogical progression visible
- Convert visitors ⇢ naturally guide toward contact
- Create a strong visual identity ⇢ stand out in a crowded market
Design and art direction
The design revolves around a balance between sobriety and impact. I opted for a dark, modern aesthetic, with golden accents that evoke both the world of finance and the idea of value.
Visual choices
- Gold/silver gradients ⇢ for main action elements
- Bold typography ⇢ clear hierarchy, optimal readability
- Generous spacing ⇢ breathing room, clarity, fluid reading
Content architecture
The site structure follows a progressive persuasion logic. Each section answers an implicit visitor question and brings them closer to conversion.
The user journey
- Hook ⇢ clear promise, key figure (30 days), presentation video
- Credibility ⇢ number of clients (156+), stacked avatars, social proof
- Offering ⇢ the four detailed pillars (videos, support, community, AI)
- Story ⇢ Dario's journey, his failures transformed into expertise
- Objections ⇢ complete FAQ to remove barriers
- Action ⇢ multiple contact points (WhatsApp, form, booking)
Key features
WhatsApp integration
Dario's preferred communication channel is WhatsApp. I integrated direct links at several strategic locations on the site, with fixed buttons on mobile to maximize accessibility.
Dark / light mode
A toggle allows visitors to switch according to their preferences. The state is persisted in localStorage for a consistent experience between sessions.
Scroll animations
Parallax effects and progressive appearance accompany navigation, creating a dynamic experience without compromising performance.
Interactive FAQ section
A complete FAQ answers the most frequent questions: prerequisites, duration, methodology, guarantees. Each answer is designed to remove a potential barrier to conversion.
Skills mobilized
- Art direction ⇢ creation of a coherent visual identity
- UX/UI Design ⇢ information architecture, conversion path
- Copywriting ⇢ persuasive writing adapted to the German-speaking target
- Web development ⇢ integration, animations, interactive features
- Digital strategy ⇢ conversion optimization, user journey
The IbraDeFi project illustrates my ability to support a client from A to Z in creating their online presence. Beyond the technical aspects, this project required a deep understanding of positioning, target audience, and persuasion mechanisms specific to this sector. ₿